Yesterday — #MartechDay, yay! — we released the world-wide 2022 internet marketing know-how landscape, immediately after getting a year off in 2021. It grew a impressive 24% to 9,932 solutions. To make it readable, we basically manufactured it thoroughly interactive at martechmap.com, where by you can search, filter, zoom, and a lot more. It’s rather wild.
But irrespective of its intellect-boggling scale, the martech landscape has usually been a sidebar to the genuine story of how engineering is shifting marketing and advertising. The truly great stuff for me is how entrepreneurs leverage these resources with technique, expertise, and imagination to reach extraordinary outcomes for their enterprises and their buyers.
This is why The Stackies: Marketing and advertising Tech Stack Awards are my most loved local community event in the martech marketplace. Just about every year, entrepreneurs enter by sharing a one slide that illustrates their martech stack. They often shout-out to the unique products they use. But the most effective ones specific how they believe about their stack conceptually. How does it in shape into their organizational operating technique? How does it assistance their shopper journey?
Collectively, they give us some perception into how martech is becoming used.
And, because it is also a exciting awards plan, several design and style their stack slides with a minimal further pizzazz. Not always pertinent to the stack’s mission, but entertaining to perspective.
This year, 32 providers sent in stack illustrations. You can see all of them in the no cost State of Martech 2022 report we released yesterday — The Stackies get started on page 31. (And if you want to check out the ones from former a long time, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for every qualified entry to a non-profit. In the previous, we’ve donated to organizations that boost diversity and inclusion in martech. This calendar year, presented the terrible condition in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Each individual calendar year, we also find 5 “winners” for the awards. I put winners in prices simply because, whilst the ones we find are great examples of martech stacks that have brought one thing notably valuable or imaginative to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a whole wins from this wonderful corpus of authentic-earth stack examples.
4 Winning Stacks from 2021, Up to date for 2022
My gratitude is particularly huge for organizations who enter The Stackies various several years in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
4 of the five winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this 12 months with current slides, and wow, they’re significantly wonderful. They fully qualify as profitable entries once more.
On the other hand, we needed to spread the adore a bit to contributors who did not just gain last calendar year. So although we did not pick out them as winners for 2022, they really ought to have to be acknowledged as “standing winners” from last yr.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to contribute to The Stackies! These a great way to support the broader martech local community.
5 Martech Stacks from New Winners in 2022
Continue to, picking out 5 winners among all the remaining great entries was hard. These are the ones we picked, but I strongly really encourage you to down load the total set in the Point out of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to these providers to enable them know you take pleasure in their contributions.
Our 5 picks, in alphabetical get:
All over again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so a lot of fantastic entries from the AMA, Annum, Cvent, Digital Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and far more. Look at them all out.