What is WCAG, and Why is it Important?

Reading Time: 4 minutes Created by the World Wide Web Consortium (W3C), the WCAG (Web Content…

Corporate Leaders are Missing Important Digital Skills

Photo by Adeolu Eletu, Unsplash.com Writing for Learning Solutions, Pamela Hole explores the rising digital divide…

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

I was reading a paper by a respected industry body that started by flagging head fake…

3 Important Google Updates to Understand — Whiteboard Friday

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and…

Google Says If Your Most Important Page Is Terrible, Then That Is A Big Deal For SEO

Google’s John Mueller said it is a big deal if your most important page or pages…

Important Facts You Should Know about Email Marketing

Email marketing has significant benefits since it effectively enhances customer engagement. When executed correctly, a newsletter…