As classic glossy print publications continue on to wrestle, there would seem to be no finish to how execs will test to diversify their corporations to make up for tumbling promoting revenues.
There have been lipsticks, perfumes, furnishings, wine, manner collaborations, subscriptions containers, coffee — and let us not fail to remember the trusty branded tote bag.
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But right up until now, there has not been a hotel.
Cue Lagardère Team, the Paris-based mostly organization guiding the Elle brand, which is organizing on opening an Elle-branded boutique hotel in the French capital and a further lodge in Mexico.
To start with up, Maison Elle will open its doorways in the drop in partnership with Studio V, who will possess and work the resort less than the direction of hotelier Pascal Donat, president of French hospitality group, Valotel. The home, found in the 17th district of Paris close to the Arc de Triomphe will present 25 guest rooms and suites, as properly as a spa.
Then, in the summer months of 2023, an Elle resort will debut in Jalisco, Mexico, in partnership with serious estate developer Actur.
“We are thrilled to launch Elle into the world of hospitality,” stated Constance Benqué, chairman of Elle Global and CEO of Lagardère Information. “Our brand’s results to day has been many thanks to our innovation, our exclusive partnership with ladies and we are happy to carry on to challenge the standing quo, as we enter a new era of journey. Our two ideas, setting up with the openings of Maison Elle in Paris and Elle Resort in Mexico will current thrilling gateways that will let company to see the locations through a new lens and via Elle’s eyesight.”
Elle is no stranger to the licensing activity, launching a fragrance in 2019. This is in addition to the brand’s hair items, which include curling wands and flat irons. Elle Make Up, meanwhile, launched in 2018 in China and has since expanded even further into Asia.
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