What do you mean by backlink? Rules have changed over the years when it comes to learning and adapting through the ever-changing rules of building your business, especially through websites. It changes from the increased requirements on your skills, tools, details, and quality link building techniques that would help draw people into your website, pulling more customers into your agency or company. Here are some of the best quality link building techniques that you could use because the google core algorithm is all based on links.
What is the best link building strategy?
- Ask for backlinks
- Build relationships
- Give a testimonial
- Start a blog
- List your site in trustworthy directories
- Write a good guest post
- Discover competitors’ common backlinks
- Get an indirect backlink from your competitor
- Recover your dead backlinks
- Turn your mentions into backlinks
- Find the strongest competitors healthy backlinks
- Find the most relevant link building opportunities
- Be aware of your competitor’s new links
- Launch a “Scholarship” contact or a giveaway campaign
- Infographics
- Lists
- Research reports and case studies
- Newsletter subscriptions
- Extra material
- Learn from others
How can you tell the quality of a link building site?
Good Link Building
- Reciprocal Linking
Link exchange would not be deemed as something bad as long as you do not do reciprocal linking excessively and as long as you make sure that these reciprocal links are on topic and would make sense from a user standpoint.
- Article Marketing or Guest Posting
As long as you create links naturally it is great because it is great that people write about you and link back to your website. When you are stuffing the anchor text with a lot of commercial keywords, it would not look natural and you will surely get in trouble because of it. When you use keywords and navigational phrases, it is an amazing option in this case.
- Web Directory Links
One thing that you have to think about when you are link building is relevancy. The best directories are the ones that are also there to provide useful information for potential customers. Building links that are niche and directories attached to informative websites that are relevant to your industry would be beneficial for you.
- Forum and Blog Posts Comments
You do not have to worry about sharing a relevant link if you are participating in an active discussion on a forum or blog that is relevant to your business and if your comment would then provide contextual value to the discussion. But in doing this, you have to make sure that you do not overdo this by using commercial keywords in your anchor texts.
- Not Buying Links
You could invest in creating high quality content and promoting your site in a way that would attract natural backlinks instead of buying links. When you take this approach, it would not cost you more than buying a bunch of bad links and buying a bunch of bad links. It would only require more patience but you would get much better results.
Bad Link Building
- Reciprocal Linking
The only way that link building would have a negative effect on your link building and website’s ranking in the search result is if there is excessive link exchange or when your partner pages exclusively for the sale of cross-linking.
- Article Marketing or Guest Posting
It is not a good idea to put links with over-optimized anchor text in articles, blogs, or press releases that are being distributed on other sites.
- Web Directory Links
A bad thing to do when you are making your web directory is adding your site to any web directory just to get a backlink because there are some directories that would provide you with no real value to the internet users and Google has excluded them from its search results.
- Forum and Blog Posts Comments
Something that is not helpful for your link building is when you add an unhelpful forum or blog comments with optimized links in the post and signature.
- Not Buying Links
Google considers links as votes and paying for a vote is generally unethical and a waste of money. Plus, buying low-quality paid links are extremely high risk. There are certain states where you would get a penalty when you buy links.
Other people believe that link building has been dead for over years now, but the golden rules of link building are evergreen for the people who have the right mindset of successful link building. There is so much talk around about links being a ranking factor and many SEOs have only been focusing on the content and the ON-Page SEOs have been neglecting links but they have no idea what the power of good link-building could do to one’s company.